Do I Need a Website If I Have a Facebook Page?
Short answer: keep the Facebook page. It is free, it works, and your customers are already there arguing about local road construction.
But if you stop reading here, you are leaving money on the table. Let me show you where.
What your Facebook page does brilliantly
Real talk first. A Facebook page:
- Costs nothing
- Took you twenty minutes to set up
- Puts your job photos in front of people who already know you
- Gets you tagged in "anyone know a good plumber?" threads, which are basically free gold
If you are new, booked solid from referrals, or testing whether the side hustle has legs, that might genuinely be enough for now.
What it quietly cannot do
Here is the problem. Somebody's water heater just died. They are standing in a puddle, phone in hand, typing "water heater replacement near me" into Google.
You know what does not show up? Facebook pages.
Websites show up. Map listings show up. Your competitor shows up.
That person was the best customer you will never meet: urgent problem, credit card ready, zero price shopping. And you were invisible.
A few other things your page cannot do:
- Make you look established. When someone compares three quotes and two businesses have real websites, guess who looks like the guy working out of his cousin's garage.
- Belong to you. Your page lives on Facebook's land, under Facebook's rules. Pages get restricted by robots with no appeals process, and reach has been shrinking for years. It is a rental.
- Hold attention. On your website, a visitor sees your work and your phone number. On Facebook, they are one thumb-flick away from a video of a raccoon eating grapes.
The two-question test
1. Do people search Google for what you do?
Roofing, fencing, holsters, haircuts, wedding photos: yes, constantly. If your customers search, a website is how they find you.
2. Is one customer worth $300 or more to you?
If yes, a website that brings in even two extra jobs a month pays for itself embarrassingly fast. If your average sale is $12, stay lean.
Two yeses means the Facebook-only setup is costing you real money every single month. Quietly. Like a leak.
The setup that actually works
This was never an either-or question. The winning combo:
- A website as home base: your services, your photos, your reviews, a form, built to rank for what people search.
- A free Google Business Profile so you show up on the map. Most local businesses still have not filled theirs out, which is great news for you.
- Your Facebook page doing what it does best, pointing back at the website.
Rent attention on social. Own it on your site.
Frequently asked questions
Is a Facebook page enough for a part-time business? Often, yes. If you do not want more work than referrals bring, save your money. Seriously.
What does a real website cost? We wrote a whole breakdown with actual numbers. Short version: $300 a year to rent one, about $2,500 and up to own one outright.
Can I just run Facebook ads instead? Ads are a faucet. They stop when the money stops. A site that ranks keeps pouring, free, for years.
What about Instagram or TikTok? Same deal. Great megaphones, terrible home bases.
The bottom line
Keep the page. But if customers search for what you do and your jobs are worth real money, the page is the opening act, not the show.
Want a straight answer for your specific business? Ask us. If the honest answer is "keep the Facebook page and save your money," that is exactly what we will say.